Marketing Lead Management
One of the key things we have realized about this business is that while we may be bringing in qualified leads for our Clients, it is as important, if not more, to make sure we continue to message to them proactively with creative, authentic, and personalized messaging.
You have a lead list, and that is great, but now the hard work really begins. How do you get those leads to convert to your products or services? Pershing Strategy Group works relentlessly with your marketing resources including using automation software to ensure we can understand your leads, nurture them correctly, and then target them with relevant messaging to push them to a sale or conversion.
While the strategies and tactics are going to vary greatly by Client, industry, price points, seasonality, etc. it is the opportunity to think about this with a targeted performance marketing lens that will pay off your marketing efforts from start to finish.