Digital Strategy Consulting

 

Pershing Strategy  Group fundamentally believes your digital strategy needs be more "than drive more leads/sales."  To that end, key elements of our strategy creation include:

 

  • Audience Understanding: 
    If we can understand your audience, we can find more like them in each respective channel.

     

  • Industry Understanding: 
    In the last year alone, there were at least 50 new changes and innovations that affected our client's marketing plans.  We take each and every new innovation and refine our plans so that nothing we created is outdated from the day it makes it to your printer.

     

  • Competitive Assessment: 
    A key understanding how your competition is trying to outperform or differentiate from yourselves.  

     

  • The Strategy:  
    Based on all of these factors above, we start formulating the proper strategy of how your marketing should be created.  Key questions to be answered are how are you going to be positioned correctly through digital channels to stand up from the masses and cut through the clutter of mass media to showcase your products and services in such a way that we create the biggest business impact for you.

     

  • Measurement Plan:  
    Perhaps one of the biggest missing plans from plans today.  How are these efforts going to get measured?  How are we going to know if it is making an impact?   How do we gauge success correctly?  Pershing Strategy Group believes that measurement of any marketing is the fundamental success factor and therefore it must be included in every strategy we create.  

Click here to learn more about our digital consulting services.

One of the most common problems we have seen year in and out is marketing plans being created that are tactical but not strategic.  There are countless examples of great work being created, but does it actually serve the needs of the client?  Are these plans going to manufacture business impact or rather just keep your marketing plans going?

 

We believe there is a need for a difference.  A common misconception is that an audience is the same across every media channel and that is certainly not the case.  Do you understand the audiences and how they compare in search versus social?  What are their buying habits?  Are you even looking at the right data streams in the first place?